Red war highlights mobile financial hot market looking forward to quality and efficiency – Sohu news 高达08ms小队

The "red war" highlights mobile financial markets expect the quality and efficiency of heat – Sohu news Xinhua news agency in Beijing on February 12th News Title: "red war" highlights mobile financial markets expect the heat quality and efficiency of the Xinhua News Agency reporters Ren Feng from last year WeChat shake this year Alipay "poofing red, grab Red Spring Festival once again become a hot word. The year 2016 the number of participants, the Alipay WeChat red envelopes interactions were greatly exceeded the same period last year. Mobile finance, represented by mobile payment, has penetrated into people’s life more and more deeply. Mobile finance is a solution that uses mobile intelligent terminals (including smart phones, tablet PCs, etc.) to deal with financial services. Bank rate network monitoring data show that in all types of financial business, six businesses tend to use mobile terminals and other electronic channels, including account inquiry, payment, recharge payment, remittance, payment and other financial products to buy. In electronic channels, mobile banking and WeChat banking usage based on mobile terminals have been rising in recent years. In 2015, the utilization rate of mobile banking increased by about 10% compared with that of two years ago, and the utilization rate of WeChat banking increased by about 21% compared with that two years ago. A number of data show that mobile finance is in full swing. The rate of the financial research center of financial analyst Li Xianrui believes two factors contributed to this trend: one is the popularity of intelligent terminals; two is 90 consumption gradually become the main force, the life is more dependent on the intelligent mobile phone, most of the financial behavior and daily information demand by hand machine. Looking forward to the future, mobile finance is expected to continue to maintain a high speed development trend. The State Council issued the day before "to promote the development of inclusive financial planning (20162020 years)", which promote mobile financial engineering is one of the important content of planning. In this regard, the relevant person in charge of the CBRC said, to promote the security chip based mobile banking, mobile credit and other mobile financial applications and online banking, enhance the amount of mobile financial transactions. At present, the Internet companies, all kinds of financial institutions are actively involved in mobile financial tide. The scale of mobile financial users is expanding, and the financial needs of users will become more and more diverse, differentiated and personalized. In this situation, mobile financial service providers must pay enough attention to the changes in user demand, while expanding the scale, while focusing on quality and efficiency. The investigation found that the rate of net, users in the use of mobile banking and other electronic channels, the core demands are two, one is safe, two is convenient. Mobile financial service providers should keep pace with the times, more close to the needs of users, improve service efficiency and security. (source: Xinhua News Agency)

“红包大战”凸显移动金融热 市场期待提质增效-搜狐新闻  新华社北京2月12日专电 题:“红包大战”凸显移动金融热 市场期待提质增效  新华社记者任峰  从去年微信“摇一摇”到今年支付宝“咻红包”,“抢红包”再度成为春节热词。2016年除夕微信红包参与人数、支付宝红包互动次数均大幅超越去年同期。以移动支付为代表的移动金融越来越深地渗透到百姓生活中。  移动金融是使用移动智能终端(包括智能手机、平板电脑等)来处理金融业务的解决方案。银率网监测数据显示,在各类金融业务中,六类业务更倾向于使用移动终端等电子渠道,包括账户查询、购物支付、充值缴费、转账汇款、还款、购买理财产品等。在电子渠道中,基于移动端的手机银行和微信银行使用率近年来不断上升。2015年手机银行使用率比两年前上升了约10%,微信银行使用率比两年前上升了约21%。  多项数据表明,移动金融正在全面崛起。银率金融研究中心理财分析师李先瑞认为两方面因素促成了这种趋势:一是智能终端的普及;二是90后逐步成为消费主力军,其生活更加依赖智能手机,大部分金融行为和日常信息需求都通过手机完成。  展望未来,移动金融有望继续保持高速发展态势。国务院日前印发了《推进普惠金融发展规划(2016-2020年)》,其中,推动移动金融工程是规划的重要内容之一。对此,银监会有关负责人表示,要推广基于安全芯片的手机银行、手机信贷等移动金融应用及网上银行,提升移动金融交易量。  目前,互联网企业、各类金融机构都积极投身移动金融大潮。移动金融用户规模不断扩张,用户金融需求将越来越多样化、差异化、个性化。在这种形势下,移动金融服务提供商必须对用户需求变化引起足够重视,在规模扩张的同时,注重提质增效。  银率网调查发现,用户在使用移动金融等电子渠道时,最核心的诉求有两项,一是安全,二是便捷。移动金融服务商应与时俱进,更加贴近用户需求、提高服务效率和安全性。 (来源:新华社)相关的主题文章: