Play regional brand marketing, Tencent wisdom Huitong enjoy break program-zibba

Break the regional brand marketing Tencent "wisdom Huitong enjoy breaking solutions with psychological and rapid escalation of regional consumer communication channels and traditional delivery method is hard to touch the core consumer groups, regional marketing effect in decreasing, advertisers should change how to break the current predicament? In September 8, 2016, sponsored by Tencent, Fujian Hua Yang Ding Ding hosted the "focus area enjoy brand" – Tencent Zhi Hui National Marketing Summit, the first stop in Fuzhou. The summit attracted hundreds of advertisers and industry participants to discuss with Tencent how to solve the dilemma of regional brand marketing and the marketing problems of the real estate industry. At the meeting, Zhao Qiang, general manager of Tencent regional development department, also introduced Tencent’s self-service marketing service platform to all parties — wisdom huitong. Tencent regional development department general manager Zhao Qiang addressed the four major advantages to fully meet customer needs according to the understanding of regional brand marketing, Huitong is wisdom for the real estate industry regional brand customer Tencent Inc launched the deep regional market, regional service brand advertisers self-service marketing service platform, the platform integrates video and news client Tencent Tencent Tencent.com, mobile phone, Tencent.com and other high-quality media resources, relying on big data platform, through the Tencent, regularly targeted advertising trading patterns visible, provide for the regional brand advertisers small budget loud volume and cross media cross terminal advertising solutions. Tencent regional development senior marketing manager Yu Shan conference said, "wisdom Huitong" is a brand for regional brand advertisers, for regional brands, because of the different marketing environment, they have a more flexible demand for sales methods. And wisdom Huitong both from product advantages or solutions are tailored for the regional brand advertisers, more conducive to its response to the problem of regional marketing process." Tencent regional development department senior marketing manager Yu Shan site research CTR CCTV market in East China Shanghai speech media intelligence director Huang Lei at the summit to share also pointed out that the current media advertising market and the consumer market showed a trend of polarization, the traditional advertising industry generally downward trend, while the Internet advertising industry in new economic growth significantly, in the consumer market. To the personalization of consumer demand, increasing competition among enterprises. CTR CCTV market research Shanghai media intelligence East director Huang Lei speech live in this industry environment, the real estate industry regional brand customers demand and regional brand customer demand, Zhi Huitong to integrate their own advantages, in four aspects of the full range of customer satisfaction marketing needs. Full coverage, multi platform bearer: Tencent video, Tencent news client, mobile Tencent network, Tencent network, from PC to mobile, from information to entertainment, full time coverage of regional cities multi-level users. Rights protection: Tencent for the first time regional customers open CPT (long on time billing) innovative sales methods, according to user browsing habits, integration of cross platform resource delivery, to ensure that the rights and interests of customers visible. Lower cost: lower price threshold, flexible form of delivery. For small and medium enterprises advertisers, small budget can also buy golden time quality resources, according to the budget free combination delivery mode. Authoritative endorsement: 13 years of professional media experience accumulation is Tencent special.

玩转区域品牌营销 腾讯“智汇通”畅享破局方案随着区域消费者的心理以及传播渠道的快速升级,传统的投放方式再难触及核心消费人群,区域营销效果在不断降低,广告主应如何改变突破当前困局?2016年9月8日,由腾讯主办,福建华扬盛鼎承办的“聚焦区域 畅享品牌——腾讯智汇全国营销峰会”第一站在福州拉开帷幕。峰会吸引了百余位广告主及行业人士出席,与腾讯一同探讨如何破解区域品牌营销困局以及房地产行业的营销难题。在会上,腾讯区域拓展部总经理赵强还向各方介绍了腾讯的自助营销服务平台——智汇通。腾讯区域拓展部总经理赵强发表致辞四大优势全面满足区域客户品牌营销需求据了解,智汇通是腾讯公司针对房地产等行业的区域品牌客户所推出的深耕区域市场、服务区域品牌广告主的自助营销服务平台,该平台整合了腾讯视频、腾讯新闻客户端、腾讯网、手机腾讯网等优质媒体资源,依托腾讯大平台数据,通过定时、定向可见的广告交易模式,为区域品牌广告主提供小预算大声量、跨媒体跨终端的广告投放解决方案。腾讯区域拓展部高级营销经理余杉会上介绍说,“智汇通是专门面向区域品牌广告主的一款产品,对区域品牌而言,由于营销环境的不同,他们对售卖方式等有着更为灵活的需求。而智汇通不论从产品优势还是解决方案都是为区域品牌广告主量身打造的,更有利于其应对区域营销过程中的难题。”腾讯区域拓展部高级营销经理余杉现场演讲CTR央视市场研究上海媒介智讯华东地区总监黄磊在峰会分享中也指出,当前媒体广告市场与消费市场均呈现两极分化的趋势,传统行业广告普遍呈下降走势 ,而互联网新经济行业广告增长明显,消费者市场中,消费者需求向个性化转变,企业间的竞争不断加剧。CTR央视市场研究上海媒介智讯华东地区总监黄磊现场演讲在这样的行业大环境下,针对房地产行业品牌客户区域化需求和区域客户品牌化需求,智汇通对自身优势进行整合,在四大方面全方位满足客户营销需求。 全面覆盖、多平台承载:腾讯视频、腾讯新闻客户端、手机腾讯网,腾讯网等从PC到移动,从资讯到娱乐,全时覆盖区域各线城市多层次用户。权益保障:腾讯首次面向区域客户开放CPT(按时长计费)创新售卖方式,可根据用户浏览习惯整合跨平台资源投放,确保客户权益最大可见。成本更低:价格门槛低、投放形式灵活。对中小企业广告主来说,小预算也可以买到黄金时段优质资源,可根据预算自由组合投放方式。权威背书: 13年专业媒体经验积淀是腾讯专业媒体品牌影响最有力的背书。传统投放方式瓶颈凸显,智汇通破解房地产行业营销同质化难题做为区域代表性行业,房地产行业常出现广告铺天盖地,营销效果却无法与之匹配的现象,背后原因其实仍是消费者心理的升级与信息传播渠道的转变。权威数据分析显示,年轻化成为购房者年龄发展的一大趋势,传统的投放方式已经无法触及目标人群。在信息获取渠道方面,80%的购房人群通过网络获取房产信息,通过其他传统方式获取信息的购房人群仅占20%。同时,由于营销手段同质化,楼盘及品牌淹没在众多房产信息中。针对以上痛点,智汇通为区域房地产营销从人群、体验、兴趣三大角度打造了一套创新型解决方案。首先,抓住用户注意力的关键路径,实现房地产营销的场景革命。通过更多平台、场景捕捉用户注意力,实现目标人群的全面覆盖。其次,紧握用户兴趣特点是激活整个圈子经济的关键。智汇通从娱乐、新闻、体育等用户兴趣点着手,通过共同兴趣辐射更多相似需求群体促成更多消费行为。第三,提升用户体验,以另类玩法扩大品牌关注度,使其成为焦点。对房地产营销而言,广告主的核心诉求仍是房产信息、核心卖点、品牌形象、口碑影响。智汇通立足于房地产行业的属性及需求,能够帮助广告主实现以更小的预算覆盖更为广泛的预购房人群,通过更为灵活的玩法和媒体背书提升整体房地产品牌的影响力及公信力。不仅如此,在所有的区域品牌营销中,智汇通都使小预算、大曝光成为可能,为破解当前的行业困局及营销瓶颈提供了一个新思路。这款全新的营销产品不仅正在重新定义区域营销,未来还将引领区域品牌化营销,为更多区域客户打造量身定制的解决方案。2016腾讯智汇全国营销峰会第二站将于9月13日在太原举行,敬请期待!更多精彩内容欢迎搜索关注微信公众号:腾讯财经(financeapp)。相关的主题文章: