The Secret Advertising Tool That High-priced Ad Agencies Wont Tell You About-icesword

UnCategorized If you hire highly qualified advertising and marketing professionals, they’ll give you some great ideas for space ads, TV .mercials, radio spots, and maybe even direct mail. But there’s one form of advertising that they won’t tell you about. And this form is proven to be the cheapest and most effective advertising you can do. What is this often overlooked form of advertising? It’s simply the sign in front of your business. I know, it doesn’t sound like it could be the most effective form of advertising. But it is. Even the Small Business Administration recognizes this fact. The SBA says, "Signs are the most effective, yet least expensive form of advertising for the small business." But that’s not all. The SBA even goes as far as to state that "good signage can make the difference between the success and failure" of a business! Now that’s a powerful statement. And the SBA has the evidence to prove its statements. According to the SBA, the average business gets up to 50% of sales from their signage, 85% from within five miles of their location. So everyone that you’re paying to target with those print, TV, and radio ads that lives outside of a five-mile radius of your business is unlikely to be.e your customer! However, the absolute best results don’t .e from just any type of sign. Your sign has to stand out. It has to catch your potential customer’s attention. And the best sign to do that is an electronic moving-message sign with LED lights. Business owners who utilize LED signs report results similar to the McDonald’s Restaurant Owner who said, "On the first morning, we sold twice as many sausage biscuits by 9:00 a.m. than ever before!" Or the South Carolina business owner who stated, "The first month was the best in our 13-year history!" Can an LED sign really make that much of an impact on your business? Absolutely! You already have great products, .petitive pricing, and excellent customer service. Everyone who walks in finds this to be true. And that is the key! You probably took great care in selecting the location for your business. An LED sign will magnify the effect of that good decision. LED signs attract attention, convey your messages in real time directly to your target audience — those who are passing by your location every day — and draw them into your location! Easily programmable, you can change the message on the sign at a moments notice. Or you can program them months in advance. The SBA likens LED signs to "having a sales person on the street, 24/7, 365 days a year." So an LED sign will bring in more customers, but will that convert to an increase in profits? Again, the studies and facts say YES! The U.S. Chamber of .merce reports that businesses that make signage an integral part of their marketing see significantly more revenue than those who don’t. The SBA states that outdoor LED signs can increase sales by 15-150%. But it gets even better. Not only can you significantly increase your sales. But you can also cut your costs by 10% of the cost of other advertising. Just read what some actual LED sign owners have to say about their LED signs. The Sayre Morning Times quotes business owner, Warren Croft of Croft Lumber. Croft states: "Five minutes after the sign went up, a customer came in looking for an item we had advertised on the sign. He didn’t know we sold it (until the sign went up)…" A Managing Partner of Sonic Restaurants in Louisiana posted the following .ment during a Yahoo chat, "Since my LED was installed, my night time business has increased 20%." And the owner of eight McDonald’s restaurants in South Carolina credits LED signs with increasing sales 5-6% in two of his locations, equating to sales increases of $75,000 and $105,000. He’s now in the process of having LED signs installed in all eight of his locations. You may be wondering, why the big secret among marketing professionals? After all, you spent all that money to get their very best advertising insights. Failing to recognize the value of signage may be like failing to see the forest for the trees. Maybe signs are just too obvious for the marketing professionals to focus on. Or perhaps signs just aren’t sexy enough for the pros. They would rather focus on the high-profile TV and radio ads, costly direct mail campaigns, or the high-tech Inter. options. But none of these are as inexpensive or as effective as a sign. Whatever the reasons, these marketing pros ignore signs to your detriment. Those who study business agree: A well-designed, well-utilized, and well-placed sign can be the most cost-effective valuable marketing tool your business can use. Now you know how to increase sales and cut your costs. Make a one time investment in a quality LED sign and you will see an immediate and significant return on your investment. Spread the word — you’ll be the new marketing guru among your colleagues! About the Author: 相关的主题文章: